Limited Time Only: Early Bird Access
Because Most Solutions Out There Are Incomplete And Could Be Costing You Thousands In Wasted Ad Spent & Lost Revenue...
Do you want to run more profitable advertising campaigns again - by providing the advertising platforms with the data necessary for campain optimization - without hiring expensive developers, programmers or freelancers? Without spending weeks trying to figure things out (and run into obstacle after obstacle)? Without spending thousands of dollars on an overpriced course (which barely touches on this topic anyways)?
What if you could bring your campaigns back on track with more data using the exact same simple, yet effective and highly-replicable system that I use to implement the Conversions API on dozens of websites (and counting)... even if you have no clue how to code or have never implemented a marketing API before.
❝ This is so refreshing! Finally a training that is easy to follow, action-focused and not over-hyped. Thank you!❞
- RYAN
On top of that, how relieved are you to hear there's no need to write code, change long and complex configuration files in the backend of your website or spend days (if not weeks) on implementing this system - not to mention updating and maintaining it.
In fact: what if you could get the Conversions API up and running within one afternoon using a proven, future-proof, and simple system that you own and control? If that's something that could provide value to your business then you're in the right place.
I’m Sascha Herpertz,
Funnel Expert & CRO-Geek
I’ve been in the internet marketing space since 2014 and created and launched several highly profitable sales funnels and marketing campaigns for clients and myself, across different industries - and often from scratch.
Over the years and across many funnels and campaigns I learned one hard truth:
Data is key.
If you want to market your business successfully online, there are hundreds of things you could focus on, but no matter what your do...
...ultimately, you need to have data to evaluate your marketing and make the right decisions.
Having the right data matters more than tweaking ad creative & copy.
MUCH more.
Being able to capture the journey of your website visitors and the actions they take can help you make the right decision on how to improve conversion rates - and help algorythms behind the ad platform with the big blue 'f' optimize your delivery and show the ads to the right people.
And nothing captures and delivers that data better and more reliably than a server-to-server integration with the Conversions API.
I have personally implemented server-side tracking and the Conversions API on dozens of websites for businesses ranging from online courses to ecom and lead-gen.
And I've consulted and worked with marketing teams and business across the world to help them get their tracking and analyics back on track.
During all this, I’ve been keeping careful track and contiuously improved and tweaked my processes and system.
And finally, I was able to create a simple, proven blueprint. A method that I follow every single time I implement the Conversions API on a new website… so I never have to worry about whether I missed anything or not.
Now, for the first time, I’m making my Conversions API Blueprint available to other people.
Why Your Advertising Campaigns Are Leaking Profits Like A Rusty Bucket
As I write this, the release of the (among marketers already infamous) iOS 14.5 update is only a few months old. But it has already created significant havoc and turmoil in the marketing world. Marketers across the board are reporting how they have to turn off ad campaigns that were previously profitable because their campaign performance dropped like a stone and they were losing money.
Now, they question is: are they really losing money?
This is not an easy answer. When it comes to conversion tracking there are two aspects: sending data back to the advertising platform for attribution, and reporting all conversions as they occur - completely and correctly.
Both of these aspects have been negatively affected by the recent changes with regards to tracking (like iOS 14, ITP 2.1+, Ad blockers, privacy-focused browsers, blocking of 3rd party cookies).
Now this problem is not new, but the release of iOS 14 has taken it to a whole new level due to the large audience it affects.
Before the update, we were able to track about 80% of conversions and that was usually good enough. Now - with the recent changes - tracking one-third of conversions (or less) has become the new normal.
Now, you can think about these changes as you want - but one thing is certain: if you are running an online business and rely on advertising then this drastically changes the way how you need to think about marketing.
Before (actually only 6 months ago), we could throw a tracking code ('pixel') on our websites and then run ads and everything worked fine - no tech, no hassle. The ad platform got the conversion data and we our ROI. Perfect times.
But things have changed - a LOT!
Tracking codes are now being widely blocked and advertising platforms have become somewhat blind to what is happening on your website.
Did a visitor submit a form and became a lead? Did they put an item into their shopping cart? Did they purchase? For many of your website visitors, these events don't reach the adversing platform anymore.
What does that mean for your ad performance and ROAS?
Well, for one - the advertising platform doesn't understand if they sent you the right kind of people. If someone clicked on your ad and purchased your offer but the event was not tracked - then that purchase didn't happen in the eyes of the advertsing platform.
And as result, the algorythm may decide this kind of person is not a good fit and will look for a different demographic instead - which may dilute your targeting. And worse targeting will increase your advertising cost. A big hole in your ROAS bucket.
Second, as your website reports less conversions back your conversion rate drops in the eyes of the advertising platform. A lower conversion rate will lead to a lower quality score - which in turn leads to higher advertising costs. Another big hole in your ROAS bucket.
Third, these changes also mean that the algorythms that help you with finding the right people have less data to work with. Due to the recent changes, they have to work with significantly less data points across the board - which obviously also affects your advertising campaigns - especially in the long term.
Fourth, and an aspect that hit most advertisers the hardest, is the lower quality of reporting. The limitations introduced with iOS 14 result in delayed and less accurate reporting. And lower reporting quality directly affects the quality (and speed) of your decision making leading to additional losses in revenue.
As you can see, your ROAS bucket has gotten a lot of leaking holes over the past year.
But how are we supposed to fix these leaks and restore proper attribution, conversion tracking and reporting so that we can keep our advertising campaigns profitable…?
Now, with more and more platform attempting to block advertisers from getting the data they need, it becomes increasingly more challenging to do that.
It's no longer enough to 'install the pixel'. It's not enough to rely on the advertising platforms to do everything for us.
We need to take a more data-driven approach. And we need to play our part in getting the data we need...
...and we need to do so FAST.
Because the traditional methods of tracking visitor behaviour are disappearing quickly. If you don't prepare for this change by moving your tracking to the server-side… you’ll soon be in a situation where it is close to impossible to run profitable campaigns.
For a while, I also struggled through this new reality… in late 2020, I realize that what worked before no longer worked - and would work even less in the future.
Until then, I followed the common marketing advice to 'just install the pixel'... and naturally got mediocre results.
I knew I needed to take a step back and look beyond what 'everybody else does'.
Around that time I’ve been watching many other online marketers and entrepreneurs and how more and more of them started to report declining ad performance - but I also started to notice a trend…
Marketers who ran successful ads and didn't report major drops in performance always attributed it to data, tracking and 'having all the information'.
And so I began to dig…
Tracking and the data-driven approach to marketing were not new to me - I already applied it daily in my marketing and client projects.
But as I went down the rabbit holes and soaked everything in, I realized that the digital marketing industry was in much more trouble then I was aware.
So I followed the path of the successful marketers and started to embrace the real world experience of what was working instead of on general knowledge shared on forums, groups and posts.
I started paying close attention to highly successful, highly profitable marketers that WEREN'T complaining about declining ad performance. The silent but successful stars in the industry - and I was discovering a world beyond that of marketing theory in terms of tracking and reporting.
There was a common theme that popped up again and again: server-side tracking.
So I started implementing what I learned in many projects - both for my own as well as for my clients.
I ran tests and experiments, and configured, re-configured and tweaked tracking setups, even when they were already performing above and beyond expectations.
And it paid off...
For one of my funnels (an online summit), I implemented everything I learnt into the tracking and tested it.
The result?
The number of sign-ups (over 40k total) that was tracked and reported back to the advertising platform was off by only 1 sign-up (yes, you read correctly - a difference of a single reported sign-up accross 40k people). That is between what the email marketing automation software reported and the number that we tracked with our tracking implementation.
And here's what's even better: I was able to link purchase that were made later back to these leads!
Across different devices!
But thats not all - because of this solid data stream the CPC went down.
I continued to refine and perfect the tracking setup (without hiring a developer or back-end programmer) and I've used that system for many of my client's projects since.
Great question.
I wasn’t always the 'Conversions API Guy'. First and foremost I’m an entrepreneur and marketer. I got my feet week selling physical products online, and then transitioned over to building highly optimized landing pages and full-out sales funnels... in fact, over the years I dealt with all parts of the process, from ads, over conversion rate optimization, to fulfillment - always accompanied by tracking.
As a marketer, one of my earliest lessons was that data is king and without having a reliable way to capture conversions you are just doing 'hope marketing'.
Understanding how to capture, measure and improve conversions helped me extremely with delivering great results for my clients and myself.
Here's the hard truth: you can have the best ad copy, landing page, sales copy, images or product - if you can't turn the customer journey into measurable data that provides a solid foundation for decision making and as attribution (and ultimately improving ad performance) you are flying blind and wasting money.
Thats why I’ve prioritzed the power of tracking in all my projects — whether it was lead-gen or product sales. And I know that if I can just give you even a fraction of what I have learned you will be in a much better, much more resilient place when it comes to advertising, conversion tracking and the future changes that will undoubtably come to our industry.
You probably noticed it - ever since iOS 14.5 rolled out, the tracking and analytics landscape is littered with frustration, anger, and despair... driven by incomplete, misleading and often out-right false information found online… it has become the latest fad and hype to teach you the latest 'secret' or 'hack' about running ads.
Countless marketing gurus, coaches, and courses try to sell you the secret, the 'quick-fix', or 'a little known hack' to get your ads 'iOS 14-proof' - usually with a lot of hype and emotional manipulation while justifying it as a means to only one end:
Sell you their product.
The sad thing is - they don't even teach you how to deal with and overcome the issues created by the latest changes - instead they only provide placebos. And leave you hanging when it comes to the core of the issue.
The reality is: there is no hack - the way we advertise online is changing and we as marketers have to adapt. This means in particuar that we have to pay more attention to the data and measurement side of marketing - and implement systems to capture conversions where the advertising platforms can't.
There is no 'quick fix' that involves ticking a few check-boxes within the advertising platform and you are good to go. All the 'gurus' come from the advertising side and promise a quick, painless solution to a huge problem for which no quick and painless solution exists.
Especially not within the platforms.
Now, I understand why they do it: they know the back-end of the advertising platforms inside-and-out. And they think this current change can be solved in the ad manager.
I wish that were true. I truly do - then there wasn't the need for a course like this.
But the root cause of these problems lies outside of these platforms - at the point where we measure conversions - on your website.
And over the past 2 years, it has become increasingly difficult for advertising platforms to capture these conversions - with iOS 14 just being a recent glowing milestone of these changes (and it will move even further out of reach in the future).
And that's why these gurus all get very vague when it comes to actually implement what is required. Most of them don't have actual experience with this topic and just regurgitate half-knowledge that is circulating online.
Now, if that's what you want and are happy with empty promised of easy hacks then go right ahead. Just remember to bookmark this page first - you'll need it soon.
But what about the rest of us?
What if you want a real and lasting solution that fixes the root cause and not just a promise.
A real proven system - not just a high-level recommendation without substance?
What if you want to have a reliable setup that does the tracking for you? A system, that you own and control and that provides you - and the advertising platforms - with the reporting and data to optimize your ad campaigns?
Is there a way to do that?
In short: yes!
You can track all conversions - no only the ones with the highest priority - on your website. You can setup your own tracking system that provides you with real-time reporting and feeds all conversions events back to the ad platforms. And you can do that without hiring a developer. That is what Conversions API Blueprint is all about.
Another great question!
I get that question a lot when talking to clients. The fact of the matter is that all of these default integrations are not doing a great job. Yes, they send information back to the Conversions API but their functionality is often limited (e.g no de-duplication) and the information is often incomplete. As a result, ads may perform even worse than without using the Conversions API. Don't believe me? Check Reddit and you find countless threads where markters are suffering from this exact problem.
This also applies to Zapier, which btw is also quite inflexible and can get really expensive if you plan to track multiple conversion events on your website or funnel. It was just not made for this use-case.
Now, it's not all bad out there. If you are using Shopify or Woo-commerce you should be ok. These platforms have put a lot of work into making their CAPI integration work. The downside is that they only send data when customers agree to sharing advertising data in the cookie banner (which is not bad per se). So as long as your visitors agree, the integrations do a good job. So if you are a Shopify or Woo-commerce shop owner, this course won't move the needle as much for you as it does for the rest of the marketing world.
Another important thing that many people overlook is, that due to the IOS 14 changes, reporting in the ads manager has become somewhat incomplete, inaccurate and therefore unreliable. It lacks a lot of information for decision making. None of the solutions out there address this issue. The methods and tweaks you discover in this training will also address this and I will show you different ways how you can get your ad reporting back.
The bottom line is that I had multiple clients who tried to go with some 'default' platform integration or automation tool before they came to me because they thought that those solutions were 'good enough'. But it didn't take them long to realize that using these limited solutions costs them more in additional ad spent and lost revenue than setting up the Conversions API the right way from the beginning.
Now, I don't blame them - they just didn't know what they didn't know. And on top of that the internet is full of false and misleading information.
I'm not saying don't use these integrations. I'm just saying that you should look at the bigger picture. If you just spend $100 a month on advertising then the difference in performance might not be such a big deal. But if you spend $500 or more per month on advertising it may cost you more in lost ad performance than setting CAPI the right way from the beginning.
Here’s the thing:
You can hire some amazing developer or programmer that can help you create a custom integration for the Conversions API.
But if you’re like most people, that’s simply not an option. Time, cost, and potential failure are huge barriers.
Top rated back-end developers are prohibitively expensive for most website owners…
Don't get me wrong - a good an qualified developer may get you the result that you're looking for - and for a select few cases this might make sense.
But it’s still out of reach or simply doesn't make economic sense for 99% of most business and website owners.
And I'm not even talking about maintenance and applying updates and changes. I had a few big clients that wanted to go the 'developer route' and then come back to me because 'even minor changes cause delays and cost developer hours'.
Testing and updating became really slow and expensive if you need a developer for everything.
So here’s the good news.
You don’t need to hire expensive developers to setup your tracking - and you don’t have to settle for low quality work, either.
In fact, you can have everything you need to implement it fast and easily yourself - or hand it of to your non-techy assistant.
The Bottom Line - You Don’t Need To Hire A Developer.
All you need is an afternoon of your time, the belief and confidence to try and learn something new, and a proven process to follow… the exact same process that I use when implementing the Conversions API for my clients.
What It Feels Like To Capture COMPLETE Data
Without The Limitations of 3rd-Party Integrations
Imagine something with me for a moment.
You took the leap and implemented the Conversions API.
You hired a developer to implement the Conversions API on your website for a lower 4 figure sum - or you were 'lucky' enough to work with a platform that offers a standard (but often limited) CAPI integration.
Either way you have CAPI set-up and everything seems to be working - congrats!
You know you’re going to crush it because events are properly fed back and your ad campaigns can be optimized.
BUT...
...something feels a bit off...
...even wrong.
Somehow your ads perform worse with the CAPI enabled than when just using the pixel.
No problem, just a glitch. It will pick up eventually...
After all - conversions are being tracked. And leads and sales are rolling in!
But you notice that your cost per conversion start to go up.
That’s OK though, you are still profitable (or so you hope, because reporting in the ad manager has become somewhat delayed and incomplete and you have no way to get reliable numbers of your conversions).
But costs are going up and up and the previous rush of conversions starts turn into a trickle.
Even after starting a new campaign you see this pattern repeat. And finally you’re forced to admit that tracking setup you invested so much time, money, and energy into is not delivering to your expectations — because it is incomplete.
NOW RESET YOUR IMAGINATION BACK TO THE BEGINNING
In this scenario you’ve set-up the Conversions API yourself - on a platform you own and control.
After all, you’re the business and website owner. The best person to know what is important to measure.
You didn’t hire a developer to install a custom and static tracking setup that only s/he can change. Neither did you rely on the limited integration provided by most platforms.
Instead you deployed a powerful tracking solution that you can easily adjust, extend and modify yourself. It only took you a few hours and is very cost effective. And perhaps most importantly, in the same go you also created a reliable channel for your conversion reporting so that you can finally make data-driven decisions again...
Your Conversions API setup is live.
The sales reports are coming in - complete and almost in real-time! You’ve done it, you see whats going on again!
Over the next days, your cost per conversion start to go down. And, not only that…
You have enough conversions to build lookalike and retargeting audiences.
Over the next weeks, your ad campaigns are steady and profitable. Also, you easily added a few more conversion events to your tracking and also performed some split-tests - without hiring a developer.
You're in full control and know you have a tracking system that can grow with your needs - and just works.
Now that feels great.
LEONARDO DA VINCI
The truth is that there are multiple ways to deploy the Conversions API - from having a developer custom build it for your, over automation software such as Zapier and Integromat, to using built in integrations…
However, all of the above come with significant downsides - may it be price, usability, scalabity or just basic limitations that rather hamper you tracking than improve it.
And do you really want to spend money on ads if your tracking is not up to the job to provide you with the data give you the best ROAS?
Your answer, I hope, is a resounding “NO.”
In fact, if it’s not, then I invite you now to close this page and move on.
Because I'm not here to sell you another half-backed "tracking shortcut or hack"-type of product.
I'm here to hopefully convince you that a tracking system build on a simple and proven, yet flexible and future-proof foundation that you own and control is the best way to prepare yourself for the future of marketing.
You don’t need a custom backend solution. You don’t need expensive developers. You don’t need quick 'hacks'.
You just need the willingness to learn something new, follow a proven blueprint to build system that will allow set your marketing up for the future - and a few hours to implement it.
That’s it.
Don't worry, you are not alone.
It’s difficult.
There are many moving pieces to it that one can easily get wrong.
Especially if you don't do it frequently…
And if you’ve tried and failed to set-up the Conversions API before, I’m willing to bet it’s simply because you didn’t have a simple, proven process to follow.
Maybe you followed some post on Reddit, a YouTube video, or maybe even a online marketing course.
Maybe you used Zapier but then quickly realised it would cost you a small fortune to track all your conversions properly (Zapier is a useful tool - but it wasn't designed for this use-case).
Maybe you set it up to a somewhat working condition just to end-up with deduplication errors...
Maybe it’s time you tried something… that is proven to work.
❝ Businesses who use data-driven strategies drive five to eight times as much ROI as businesses who don’t.❞
- Invesp Study ("The importance of data driven marketing – Statistics and Trends")
Get insights about conversions that occur on your website is fundamental to running successful and profitable campaigns.
But the truth is, getting that data is becoming increasingly difficult…
Don't get me wrong - I support a more responsible approach to handling user data.
Still, as advertisiers we need to have a way to find our audience - and tell the advertising platforms about it.
It’s no longer as simple as pasting a piece of code (read 'pixel') on a website and send traffic to it (ahh the good old times).
There are now so many privacy focused browsers, system-based privacy frameworks, and tracking blockers out there that it has been quite challenging to get the to get the date you need to improve your ad performance - while still respecting your website visitors privacy.
Because if the recent iOS 14.5 update showed us one thing, it's that people prefer to not share their online activity.
Now, the reality - at least for now - is that we as advertisers need to measure conversions and also provide some information about our customers and prospects to the adversiting platforms for remarketing.
This will become more and more important as we move into the future of digital marketing.
And so does the focus on data privacy. In order to strike the balance between these two opposing interestest, it is important that your tracking platform allows you to easily manage and control what data you capture and what data you share with third parties.
A of-the-mill solution generally doesn't give your the freedom to do that.
Creating a powerful tracking system doesn't need to be complicated. What if instead of programming a custom backend solution for your site… you could actually deploy a solution that is easy and quick to set-up and maintain, and cost-efficient?
Yes, it’s possible. With the “Track More, Code Less Formula” you’ll finally discover the powerful way to deploy tracking without coding or sacrificing your tracking requirements to the limited CAPI implementations of common platforms.
Creating a powerful tracking system doesn't need to be complicated. What if instead of programming a custom backend solution for your site… you could actually deploy a solution that is easy and quick to set-up and maintain, and cost-efficient?
Yes, it’s possible. With the “Track More, Code Less Formula” you’ll finally discover the powerful way to deploy tracking without coding or sacrificing your tracking requirements to the limited CAPI implementations of common platforms.
What if you could build a flexible and easy to configure tracking solution that can easily grow with your requirements? A system that can track the same as (if not more) conversion events as a custom-developed backend solution? What if you could set it up yourself - or hand it off to your VA - without having to worry about costs?
The Flexible Tracking Solution is the answer to the inflexible solutions (both custom-developed and of-the-mill) that you find out there.
What if you could build a flexible and easy to configure tracking solution that can easily grow with your requirements? A system that can track the same as (if not more) conversion events as a custom-developed backend solution? What if you could set it up yourself - or hand it off to your VA - without having to worry about costs?
The Flexible Tracking Solution is the answer to the inflexible solutions (both custom-developed and of-the-mill) that you find out there.
Being able to track more conversions with less effort is like having a superpower. Imagine running a new ad campaign and seeing the conversions coming in in real-time - all because of your proven and reliable tracking and reporting setup.
Or quickly running a split-test on your landing-page and see how they affect your sales -- without having to pay a developer to change your tracking.
Getting more insights from your website visitors and making changes and split-tests on the fly will feel like a superpower.
Being able to track more conversions with less effort is like having a superpower. Imagine running a new ad campaign and seeing the conversions coming in in real-time - all because of your proven and reliable tracking and reporting setup.
Or quickly running a split-test on your landing-page and see how they affect your sales -- without having to pay a developer to change your tracking.
Getting more insights from your website visitors and making changes and split-tests on the fly will feel like a superpower.
There are few levers in your business as powerful as learning how to capture data for proper decision making. Without this skill, you’ll be destined to waste ad budget on the wrong campaigns and consequently lose sales every single month. This platform allows you to keep a handle of your data and scales with you as the number of website visitors increase or your measurement requirements change.
There are few levers in your business as powerful as learning how to capture data for proper decision making. Without this skill, you’ll be destined to waste ad budget on the wrong campaigns and consequently lose sales every single month. This platform allows you to keep a handle of your data and scales with you as the number of website visitors increase or your measurement requirements change.
Having the data about your website traffic and campaign conversions can mean the difference between being profitable or bleeding money.
Only with that data you can judge the success of your advertising and make the right decisions and adjustments.
It is the level of reporting that everything comes down to.
And as you probably already noticed - the internal reporting in the ads manager is not as reliable as it used to be.
And only relying on incomplete and estimated data you will end up killing campaings that might actually perform well.
This is why having more complete data is so important.
But you probably already know this if you're reading this.
(And It’s In Your Hands)
Does any of this sound familiar to you?
“What if I hire the wrong developer and my tracking still doesn't perform as expected?”
“What if I “go at it alone”, put weeks into research and work to set up the Conversions API, but my ad attribution still tanks because I missed some details?”
“Should I even implement the Conversions API not knowing what kind of results to expect?”
“What if, by NOT implementing server-side tracking, I'm missing out on sales and ROAS?”
These are all valid concerns that pop up time and again whenever a marketer or business owner considers getting their tracking back in line by implementing the Conversions API…
Hiring the wrong developer could be one of the most expensive mistakes you could make when it comes to setting up your tracking. Likewise, hiring a sub-par programmer or going with an automation solution such as Zapier could cost you dearly in the long run. Just as a good set-up increases your ROI, a limited or incomplete set-up can hamper the success of your ad campaigns. And if your developer doesn’t understand your system, your marketing goals, inside and out, then you could be headed for a tracking nightmare.
Not knowing where to start, not knowing what to believe, not knowing in what order to implement and how to chose the right settings… all of these roadblocks can lead to frustration and endless hours waisted running in circles, frequently facing cryptic errors and missed conversions. On the other side, once you know the blueprint for success, putting together your tracking system can become an easy, motivating experience that results in an effective tracking system that "just works".
One of the largest barriers to setting up the Conversions API (and tracking in general) is the fear of not knowing how. What if I get stuck? What if it doesn't work despite 'doing everything right'? I hear this often, and the truth is, there are quite a few pit-falls and 'good-to-knows' when it comes to implementing CAPI. But what if you could follow a step-by-step, hands-on, over-the-shoulder implementation blueprint that you could be certain to help you get you conversions tracking back on track? As long as you're willing to follow instructions and learn something new you can set-up a system without having to figure everything out the slow and frustrating way.
It’s not an easy step to leave the comfort zone and implement the Conversions API the right way. But it can cost you a lot if you don't. Imagine the lost sales and revenue that is leaking from your website if you can’t track conversions properly and attribute them back to your ad campaigns? Not to mention making wrong decisions due to lack of accurate reporting. Without effective conversions tracking, you’re leaving hundreds to thousands of on the table.
The good news? Deploying an effective tracking system that converts is not only doable, motivating, and financially rewarding - you also don’t have to go it alone.
I’m going to give you the exact same proven blueprint that I use to implement the Conversions API for my self and my clients.
Finally A Scalable, Proven, Step-by-Step System to Implement The Facebook Conversion API... FAST!
(Even If You Have Zero Programming Experience)
In this no-BS, straight to the point course you’re going to learn my exact system that I used to deploy dozens of CAPI integrations across different websites that now provide more accurate reporting for their owners.
The same exact Conversions API blueprint I’ve used for this very website.
And the best part?
You’ll only need an afternoon or two to go through the material and have your own setup of the Conversions API up and running…
And you don’t need to be a developer either…
(...or a programmer or tech geek.)
You won’t have to learn how to write PHP or set-up a server (and wasting your time and money that could be spent much better focusing on your core business)...
And we’re not going to charge you $1,997, or even $997…
Nope, not even $497 (stay with me, we’re almost to pricing, but I promise you’ll be pleasantly surprised).
When you complete this step-by-step action-focused sprint of a course, you’re going to have:
A Proven & Future-Proof Conversions API Set-Up
Follow my exact & proven formula to setup the Conversions API that I’ve used in all my recent deployments. Just following this wil save you time, headaches, and money.
Winning Tweaks For Your Tracking
After deploying the Conversions API, I provide you with powerful tweaks that you can implement to make your tracking more robust and comprehensive. You won't find these anywhere else!
Enriched Data Streams For Comprehensive Reporting
With the recent changes, reporting in the ads manager has taken quite a hit. I will give you the tools and guidance to reclaim your ad reporting - completely and in real-time
What Conversions API Blueprint is NOT...
Just as important as what this course is, is what it’s NOT.
I understand that the Conversions API is simply an means to an end for you, that helps you bring your reporting, tracking and targeting back on track so that your can run profitable advertising campaigns.
You don't want to learn all the bells and whistles that don't help you achieve the end result - that is more accurate data.
That's why I'm not going to waste your time with another 6 week program that requires you to delay more important tasks for days or even weeks just to finish, or spend your precious evenings and weekends in order to get it done.
I'm committed to bringing you the most actionable, no-fluff guide to setting up the Conversions API by yourself in minimal time so that you can get back to revenue-generating tasks.
And just so we’re clear…
Here’s what Conversions API Blueprint is NOT:
Conversions API Blueprint requires a relatively small time commitment. I haven’t packed this course with a bunch of filler content and irrelevant information to increase the number of hours you spend watching and keep you trapped in "Analysis Paralysis". Instead, CAPI Blueprint will give you everything you need to setup the Conversions API in an easy to follow format that gets you to your tangible result fast... with many optional lessons to extend your setup if you wish to.
This course is not going to teach you how to market your business or run advertising campaigns. Conversions API Blueprint is designed to do only one thing - and that really well: help you implement the Conversions API fast and in the right way so that you get your reporting on track and get your campaigns properly optimized. With CAPI Blueprint, you get my highly distilled knowledge from implementing the CAPI on various websites - in an all-in-one course, that is easy to follow and implement.
Wait, what? Yes, we have discussed tracking quite a bit on this page and it will also be part of the course to some extend, but that’s not all! CAPI Blueprint is dedicated to helping you get the Conversions API integrations up and running - along with Google Analytics data streams - to get your reporting back on track. But I'm not going to waste your time - and tell the basics of tracking or which tags and events to use when. If you are looking to implement the Conversions API, I assume you already have an idea what you want to track.
CAPI Blueprint covers the technical details of implementing the Conversions API. This tracking setup is very powerful - and as Peter Parker said so fitting: with great power comes great responsibility. While we are not going to cover specific privacy regualtions and marketing ethics, it is onto you to use this system responsibly and comply with your local privacy laws & regualtions. That means when implementing this system, always consider the privacy and ethical aspects of collecting and sharing user data.
CLAUDE HOPKINS, Author of Scientific Advertising
This Step-by-Step Course Will Help You
Install the Conversions API on Your Website - FAST!
Conversions API Blueprint teaches the information and provides the stepping stones I wish I had when I implemented it the first time.
With this course, you’re getting the step-by-step, no-BS brain-download (from my brain to yours) of everything I’ve learned about implementing the Conversions API…
That means you not only get a step-by-step walkthrough but also specific tips and tricks from my hands-on experience that will avoid many problems before they happen - your won't find this anywhere online.
This course goes deep and guides you where other courses stop. It is a blend of my years of experience in tracking, funnel building, conversions rate optimization, online advertising, and programming.
That means you don’t have to struggle as hard as I did learning how to set-up the server the right way, how avoid common (and less known) pitfalls, how to capture essential information from your website visitors and send it through the server to various advertising platforms, and how to send events the right way to avoid annoying errors and wrong reporting.
I’ve designed CAPI Blueprint to be a “no fluff” course that respects your time as a busy entrepreneur and business owner.
You can easily finish the content in a weekend (even a single afternoon), or finish it at your leisure over the course of a few days.
However… don’t let the condensed straight-to-the-point nature of this course fool you.
I’ve used these exact steps, tricks and processes to implement the Conversions API on websites with a few hundred up to millions of monthly visitors — and you can too.
What you’re going to learn inside of CAPI Blueprint might be worth 100s of thousands of dollars in increased ROAS, saved advertising spent, additional sales, and increased client retention for your business.
Faster Page Lead Time
Increased Accuracy
More Data Insights
Event Match Quality
What Will You Learn In Conversions API Blueprint?
Conversions API Blueprint is exactly that:
A blueprint to implement the Conversions API on your website(s) fast and reliably - step-by-step - A to Z.
In this course you’re going to learn the exact process I use every single time I install the Conversions API, whether it’ is for my clients or myself.
Follow this step-by-step, hold-you-by-the-hand blueprint and you’ll see how quickly you can have your tracking back in shape.
You’ll get over-the-shoulder video training that you can complete in just a few hours (or over a weekend), actionable content, resources, and everything you need to have your own Conversions API setup done in no time.
Along with the easy-to-digest content, you’ll benefit from a series of “secret hacks” I’ve developed that you can use to increase the effectiveness of your tracking even further (and yes, this is not just hype - you won't find tweaks anywhere else).
Conversions API Secrets
Ad Click-ID Attribution Without Pixel
More and more browsers are blocking the tracking pixels. This has made it increasingly difficult for advertising platforms to create a link between the person who clicked on an ad (e.g. in the news feed) and the person who landed on your landing page. In this training, I will show you how you can maintain this connection even if the Pixel is blocked. This will drastically increase attribution for your campaigns.
Boost The Event Matching Rate
CAPI is a great tool, but most implementations only match less than 40% of website visitors to actual profiles that can be used for retargeting or audience building. With the implementation you learn in this course, you'll be able to match 70% and above of your visitors so that you can create more powerful lookalike and retargeting audiences.
Extend Apple-Device Cookies Beyond 7 Days
The cookie lifetime on Apple devices is limited to 7 days (and even 24 hours when it comes to clicks from ads). In most scenarios, this is not long enough to cover your customer's journey. In this training, you will discover how to extend the lifetime of these cookies to 90 days, 2 years, or even longer so that you can get a better picture of your customer's journey and how they respond to your marketing.
Track Domains You Can't Verify
Verifiying domains has become a new challenge for marketers. In many cases, we own the domain that we are sending traffic to. But what if we don't own it and therefore there is no way for us to verify it. And if you can't verify it you can't receive pixel data. That is a real issue when it comes to conversion tracking. In this training, I show you how you can get pixel data from any domain - even if you don't own it - as long as you can install your tracking code there.
Bypass iOS14 Limitations & Adblockers
Connect Unlimited Websites & Ad Accounts
Increase Tracking & Data Accuracy
Increase Ad Performance & ROAS
Deploy CAPI Without A Developer
Deploy CAPI Quickly For Yourself & For Clients
Scale & Extend Your Tracking On The Go
Leverage Better Reporting & Analytics
What Exactly Is Included In
Conversions API Blueprint is the Only Course You Need To Setup The Facebook Conversions API Correctly & Without Hiring A Developer. It includes everything you need to implement the Conversions API yourself in no time, even if you’ve never done anything like this before.
A Proven Process to Deploy and Configure the Conversions API
Tweaks and Strategies to Capture More Conversions and Increase Your Matching Rate
The Exact System I Use When Setting Up the Conversions API For My Clients
Proper and Complete Reporting Despite Changes Due To iOS 14.5... Without (Significant) Delay
Module 1 - Conversions API Fundamentals
In module 1, we'll discuss the motivation behind the Conversions API and clear up with some misconceptions, myth and out-right false information that are currently floating out there.
Things You'll Discover:
Introduction to the Conversions API
Common Misconceptions and Misleading Information
Ways to Implement CAPI & Which is the Best For Your Situation
Module 2 - Conversions API Implementation
In module 2, we'll dive into the weeds. This includes preparing your advertising account and pixel for CAPI and then setting it up step-by-step in a way that fits your specific situation and requirements.
Things You'll Discover:
How to Prepare Your Business Manger For Using CAPI
How to Select, Configure & Deploy Your CAPI Server-Endpoint
How to Connect Your Website to The Endpoint
How to Configure The Conversions API For Reliable Data Transfer
... and much more
Module 2 - Conversions API Implementation
In module two, we'll dive into the weeds. This includes preparing your adversing account and pixel for CAPI and then setting it up step-by-step in a way that fits your specific situation and requirements.
Lesson 1 - Introduction & Welcome Video
Lesson 2 - Preparation
Lesson 3 -Getting Organized
Lesson 4 - Sales Page Structure
Module 3 - Conversions API Tweaks
Module 3 is all about improving the working CAPI installation with powerful tweaks that make it more robust and improve data quality.
Things You'll Discover:
How to Improve The Event Matching Rate
How to Simplify and Speed-Up Event Testing in Events Manager
How to Capture Click-Ids When the Pixel is Blocked
How to Capture Form Data and Increase the Event Match Quality without coding
... and much more
Module 4 - Fixing Your Reporting
In module 4, we will turn to reporting. While CAPI helps you with ad attribution and optimizing delivery, the reporting is equaly important. Here you'll learn how to set-up a reliable reporting for your ads.
Things You'll Discover:
How to Set-up Reporting in Google Analytics 4 and Universal Analytics
How to Track Ad Conversions in Google Analytics
How to Track Across Different Devices & Sessions
... and much more
Module 5 - Secret Bonus Training
Module 5 is still in the making and will be released in a few weeks. When it comes out it will be a separate training and not part of the main course. However, everyone who joins before the officially release will get free access
Things You'll Discover:
This is still confidential, but I'm sure you'll love it! Don't wait and get access for free when it is ready.
One of the biggest new challenges advertisers face is that they can only receive data from pixels on domains they own and have verified.
While we often own our main domain, we also want to track conversions on 3rd party sites, for example shopping carts or course platforms. However, we don't own these sites and therefore can't verify these domains in our account.
As a bonus training, I will show you a way that you can use in these situation so that you can still track conversions and attribute them to your campaigns even if they happen outside your 'home' domain.
Over the past year, it has become increasingly difficult to track conversions events within the Apple and attribute them to ad campaigns.
A part of these limitations is that cookies expire after 7 days by default (or even 24h if the visitor come from an ad). This makes it really difficult to capture the customer journey and optimize your advertising.
I'll show you how to work around this and extend the lifetime of these cookies for better insights and attribution of your conversions.
Ad blockers are becoming more and more common and there are now even browsers who implement them by default (e.g. Intelligent Tracking Prevention and Enhanced Tracking Protection, Brave browser). These extensions and browser block anything related to analytics and tracking - even if the user opted-in to data sharing.
As part of this course, you will learn how to make different aspects of your tracking and analytics setup more resilient to these blockers so that your maintain a high degree of data acuracy.
One of the huge problems I see when it comes to online marketing is that most knowledge is burried in some random posts in groups or subs (both of which have destoyed quite some internet culture - IMHO).
Therefore, this course comes with an exclusive forum that serves as an organized, central hub for this knowledge. Here, we discuss the latest developments around the ever faster changing world of marketing.
This is a highly focussed community of marketers with the shared goal to support each other and grow together in these challenging times.
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Okay, so I claim to be some kind of expert and I claim to be able to teach you how to easily grow your business with sales pages. But can you really trust me? After all, how many fake gurus and online marketing “experts” are all over the place, making all kinds of promises and claims?
I totally agree with your skepticism, here. In the online marketing space, there are too many “experts” who don’t really know what they’re talking about. People who have only ever made any income by promising to teach other people how to make money…
First of all, I’m not just a “marketing guy” selling you a marketing product (though I am passionate about marketing and online courses).
Over the last 10 years, I’ve successfully built up e-commerce, SaaS, WordPress software, information product and service-based businesses. I’ve built businesses solo and worked with 70+ person teams.
It’s not my job to teach people how to build online businesses. I’m not one of those one-trick-pony guys who’s only source of income is teaching other people how to make money
But I’ve learned a thing or two that has helped me exponentially grow my own businesses, and copywriting plus the art of creating high converting sales pages are two of the high-value skills I’ve picked up bootstrapping my businesses which have really moved the needle for me. And they can for you, too (with less effort than you might imagine).
Yes.
In fact, I would argue that with the proper guidance and strategy in hand, anyone can set-up a reliable tracking system for themselves.
You don’t need to take a masterclass in web development…
You don’t need a coach or guru or to join some marketing “mastermind”...
And you don’t need to spend $997, $1997 or $4997 on a course that takes you 6 weeks to finish, eats up all your spare time, and then glosses over this crucial topic anyways.
All you need is website visitors, know what you want to track, and have a proven blueprint to follow.
With Conversions API Blueprint, you get the most bang for your buck and have access to the exact same blueprint I follow every single time I deploy a new tracking setup… all broken down into a step-by-step process that you can consume and implement in a single weekend.
Now, this being said, this course is not for everyone and not everyone necessarily needs it. So who is this course for and who likely not...
Online business owners, consultants, course creators, and agencies who run onine advertising and are looking to get their ad campaigns and reporting back on track
Agencies who want better ad attribution, tracking and reporting for their client's ad campaigns - without breaking the bank
Experienced marketers who know how to run successful ads but have suffered from decreased performance after the iOS roll-out.
Anyone who runs a sales or marketing funnel. (Sadly, all CAPI integrations I've seen that come with funnel builders are incomplete and can actually hurt your ad performance. )
Marketers who tried implementing CAPI before using some default platform integrations, but realized that these are often limited and may even decrease ad performance
Business owners who are looking for a future-proof, unified, flexible solution that they own and that they can easily manage and extend
Local brick and mortar businesses who don't advertise online.
Online business and website owners who don't (plan to) advertise online - there is no point in investing into a system that you're not going to capitalize on
Shopify or Woocommerce shop owners - the Shopify CAPI integration has become quite reliable recently and works fine for standard implementations. I'm not saying CAPI Blueprint won't benefit you - because it would - but the added value may not be as high as for other platforms and this course doesn't specifically cover Shopify.
Someone who is just dabbling in marketing and doesn't see the value of investing as a way to grow their knowledge, skills, and sales
Someone who believes they will instantly have a 6 or 7 figure business or have magically all their advertising issues resolved simply because they enrolled
"He really knows his stuff. I sent him through to multiple clients and they were all very happy. I've tried to search for many people like him but I didn't find anybody. [...] He knows exactly what he's doing in a very clear way."
Are You Ready To Own Conversions API Blueprint For Life?
"Working with Sascha was awesome! He helped install Facebook Conversions API and also implemented Google Tag Manager quickly. We've seen an increase in performance from our ad spend ever since."
Fitness Coach
"Sascha expertly handled upgrading our ability to get reliable data by implementing server-side tracking, the Facebook Conversions API, and advanced matching. I highly recommend him."
Online Business Owner
"You can't get better than Sascha. I've hired him multiple times and he's my funnel expert. He understands all of the parts and he does an outstanding job. Two thumbs up!"
Online Course Creator
Imagine the feeling you’ll get after you installed your first server-side tagging that captures more of your online conversions than anything you had before — all while keeping control of your data and the system and have a scalable and adaptable solution that can grow with your business needs and tracking requirements.
There’s almost no better feeling in your business than finding a lever to pull with such massive opportunity for positive ROI…
… and learning the skill of setting up a tracling system that works is exactly one of those opportunities!
You’ll get everything you see on this page: all the course material, videos, resources and bonuses...
Get Conversions API Blueprint today and get a 30-day money-back guarantee. Join today, go through the program during the next 30 days, and if you feel it wasn’t worth your investment — I’ve got you covered. Just reach out to me or my support team and we'll process your refund.
No, not really. However, I suggest that you have at least some experience with advertsing online so that you understand where this training fits in the bigger picture. Also, I it is helpful if you have Google Tag Manager before. But I'll provide additional resources on that to get you started if needed.
Realisitically, you should plan out 3-4 hours to go through the core part of the training. After that you will have a working CAPI implementation with deduplication and everything to get started. I added more content about tweaking the setup and improve your reporting but this can be implemented over time and is not necessary to see results.
Yes, if you have run your own adversting campaigns and pasted the pixel on your website before, then you should be fine following along with this training. I put a lot of emphasis on making this course easy to understand and follow even if have never done anything like.
The integrations provided by most platforms (e.g. ClickFunnels) are very limited and may even harm the performance of your advertising campaigns. CAPI Blueprint helps you create your own, flexible and scalable CAPI setup that overcomes all these limitations. Now, Shopify or Woocommerce have solid CAPI integrations that do the job quite well. The only downside is that they don't send anything when a visitor doesn't accept the cookie banner.
It likely will, but I can't promise it. There is much more to a successful ad campaign than tracking. If you already had successful ad campaigns before the iOS 14 rollout you'll likely see better performace in your campaigns using the setup I teach you in CAPI Blueprint.
You could use Zapier or Integromat for you integration but it comes with a lot of drawbacks: for one the event matching quality is low because you won't be able to capture all necessary information needed. Also, these solutions can be come very pricey very quickly if you want to track multiple conversion events. And with all of this, they still won't solve your reporting issues.
Conversions API Blueprint was designed to help and empower as many marketers, entrepreneuers and online business owners as possible to take advantage of the full potential of the Conversions API without hiring a developer. In order to do that, we wanted to make the price as affordable as possible so that it is accessible to a wide range of people.
No, I've design Conversions API Blueprint so that any person that can use the Business Manager can also follow along with this course. I've broken the process down into easy to follow, easy to implement, often times copy-and-paste steps. This being said, I can be helpful if you have worked with Google Tag Manager before.
Yes, this will work for you. However, implementing the Conversions API wouldn't probably be the first thing I do when I'm new to advertising. My recommendation is to learn more about advertising first before you spend time on setting up the Conversions API.
No, as of now there are no upsales or one-time-offers. That means that you get will access to everything (and all future updates) for a single one-time payment. However, may single out certain parts of the training in the future and offer them as additional packages to the core training. So don't wait too long to secure your seat.
I myself or my staff is available to answer your questions. You can either drop us an email at [email protected] or open a ticket in the membership area. We usually get back within 24-48 hours during business hours.
Yes, this training is independent from what you sell or if you do lead-gen. If you have done it before using online advertising this couse will help you skyrocket and skale your results.
If you can read and understand this page and can watch English videos on YouTube you should be fine. As I'm not a native speaker myself, I speak not that fast and therefore it should be easy to follow. In addition, the videos come with subtitles.
There are no additional costs for this training. However, since the Conversions API relies on server-side tracking there will be costs for the server. These expenses mostly depend on the number of website visitors you want to track. I'll provide guidance on different options for hosting tailored to your specific situation. In most cases, server costs are between $20 and $100/month. However, they will be cheaper than other solutions for your specific situation.
Yes, this setup is perfect if you like to deploy the same setup for your clients. You have 2 options: you can either own the infrastructure and connect your clients' assets to your setup. Or you set it up for each your clients individually so that they own it and you just use it in your marketing. Both options are covered in the training.